The Wheel of Progress® Interview Cards (ENG)

Use these cards to learn how to confidently lead customer (jobs-to-be-done) interviews. Get the most out of your interviews by extracting meaningful and actionable insights. Discover the hidden needs of customers.

• The cards provide you with a basic set of questions that help you uncover the motivation for products and services.
• The questions support customer interviews using the The Wheel of Progress canvas.
• They cover the 12 variables contained on the canvas and are color-coded for quick orientation.
• The easy-to-navigate card set is easy to navigate and allows you to jump to the right questions. 

Always have your interview cards with you. Use the cards on your desktop PC or mobile device. Jump to particular questions or scroll through question-by-questions in a logical order.