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The Wheel of Progress® Manual (ENG)

€59.00
In stock
SKU:
us-wop_manual-en
Samples
The Wheel of Progress - B2B and B2C examples (high res)

This manual provides you with the basic knowledge for the application of The Wheel of Progress canvas. It includes the basics of the underlying models and approaches, definitions of the elements, questioning techniques, and more. The questions support customer jobs-to-be-done interviews using the The Wheel of Progress® canvas.

This manual is a subset of the Customer Progress Design® Handbook.

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Content

1. Preface. 

2. JTBD Terminology

3. Interviewing Hints

4. Foundation of Customer Progress Design

4.1 Cycles of Progress

4.2 The 12 Elements of Customer Progress Design

4.2.1 The Core

Customer Profile

4.2.2 Context

4.2.3 Forces of Progress and Desires

Forces & Desires

6. Data Collection

6.1 Preparation Checklist

6.2 Rules for Conducting an Interview

6.3 Typical Course of an Interview

Interview Introduction

7. The Wheel of Progress

7.1 Documentation

7.2 Working with The Wheel of Progress

7.2.1 The "Donut”

7.2.2 The Quadrants

7.2.3 The Evaluation Scheme

7.2.4 The Color Scheme

7.2.5 Formulation Aids

7.2.6 Evaluation and Review

8. General Remarks

9 Copyright and Terms of Use

10. Copyright Information

Format

32 pages
PDF format
A4 and US-Letter size
English language version

Notes

Version 1.31
Single buyer license
Contact [email protected] for multi-user license

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