The Wheel of Progress® Manual (ENG)
59,00 €
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us-wop_manual-en
- Completed The Wheel of Progress Examples
- The Wheel of Progress - B2B and B2C examples (high res)
This manual provides you with the basic knowledge for the application of The Wheel of Progress canvas. It includes the basics of the underlying models and approaches, definitions of the elements, questioning techniques, and more. The questions support customer jobs-to-be-done interviews using the The Wheel of Progress® canvas.
This manual is a subset of the Customer Progress Design® Handbook.
Content
1. Preface.
2. JTBD Terminology
3. Interviewing Hints
4. Foundation of Customer Progress Design
4.1 Cycles of Progress
4.2 The 12 Elements of Customer Progress Design
4.2.1 The Core
Customer Profile
4.2.2 Context
4.2.3 Forces of Progress and Desires
Forces & Desires
6. Data Collection
6.1 Preparation Checklist
6.2 Rules for Conducting an Interview
6.3 Typical Course of an Interview
Interview Introduction
7. The Wheel of Progress
7.1 Documentation
7.2 Working with The Wheel of Progress
7.2.1 The "Donut”
7.2.2 The Quadrants
7.2.3 The Evaluation Scheme
7.2.4 The Color Scheme
7.2.5 Formulation Aids
7.2.6 Evaluation and Review
8. General Remarks
9 Copyright and Terms of Use
10. Copyright Information
Format
32 pages
PDF format
A4 and US-Letter size
English language version
Notes
Version 1.31
Single buyer license
Contact [email protected] for multi-user license
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